How to rank high on the Search Engine Results Page


09 February 2020




According to numerous statistics, appearing on the first page of the search engine results page comes with innumerable benefits. Primarily, the reason it is essential is that people rarely go to the second and third pages unless they cannot find exactly what they want.


90% of website visitors will click through a webpage if it is on the first page. The rest, 10%, will go to a website that is on the second page of the results page - which is very unlikely to happen.


That is why most webmasters and bloggers prefer being on the first page. Now, how do you rank high on the SERP?


Our article today shows you some of the things you can do to ensure that you rank higher than you are right now. Just a reminder: It all depends on your hard work. 


Anyway, stick around for more information on this.            


Before that:


Why ranking on SERP is important


The online space is enormous. It offers everyone who uses the ability to go beyond their current offline limitations. Someone within the Amazon forest will know about your business regardless of your location as long as you are online.


When you start investing on a website, your primary goal is to get this exposure. 


Apart from that, search engines are tools that people use to search for solutions. They will use particular keywords to find what they are seeking. Once they use these terms and hit the search button (guess what), related results will appear.


If your website does not relate to that, then you may never appear, or you will appear on the “hundredth” page going onwards. 


Another thing:


When your website ranks high, it increases the number of visitors that come to your site. And if you are selling a product, it increases your chances of selling that product. 


Here is what you should do


1. Optimize your website for SEO



A common mistake among most bloggers is that they do not pay attention to this so much. They will create a website and think that they are good to go.

Well, creating the website is just a start. You have to optimize it for SEO if you want to see results.


Therefore, choosing the right developer is vital for your website. A professional web developer will know the right buttons to touch and the right way of optimizing your site. 


Alternatively, hiring an SEO expert is also profitable. These professionals have SEO certification, which helps them know what the website requires.


What you can do to optimize your site for SEO includes:

  • Improve the overall design of your site. Good looking sites increase chances of getting more visitors

  • Optimize the pages for SEO

  • Ensuring that your website is mobile-friendly

  • The site should also be user-friendly

 


2. Providing Helpful Content



Posting content for the sake of it is not the way to go. Choose to be different from the rest. 

You need to ensure that your content is helpful because people are looking for solutions. They are desperate, and if you decide to take advantage of that, then it will be easy for you to rank. 


What, then, constitutes good content?


Use different keyword research tools to find search terms that people use when searching for different products. In this case, use words that people will use when looking for the product you are selling. The keywords give you an idea of what kind of content you should create and what to include in your content. 


Disclaimer: Keyword stuffing is not the way to go. Google, kind of, penalizes websites that do that. Instead, place the keywords strategically within the article. That will suffice.


Remember, also, to create great headlines. That matters. You can hire a press release distribution services to help you in constructing great content.


3. Use Link Building to Your Advantage


After creating good content, your next step is to develop links within your website and externally. That is what link building is, essentially.


You can consult a link-building expert for this. They will help you know some of the things you can do to achieve this. 


Nevertheless, some of the things they will tell you to do include:

  • Once you post, ensure that you place a link on your social media page or account

  • Ask you to find other websites with a higher domain authority to link to 

  • Look for guest posting opportunities

  • Link your content to other content within your site

  • Link to authority sites

 

4.  Use analytic tools


If you think that you are just going to post content and you are okay, then you are thinking wrong. Online investment takes time, which is why you need to set some time apart for this course.


Besides that, keep analyzing content and your website regularly. For instance, if you find that a particular page does not rank well, then you have to diagnose the problem. Find where the problem is and fix it.


For this reason, you will need several tools to help you keep tabs with regular updates, especially in the area of SEO. You also have to fix dead links occasionally to avoid errors when your visitors come to your site or the guest blog site.


5.Improve what you are offering


As you work on these things, you have to make sure that what you are offering is top-notch. It should stand out against your competitors. 


If you are selling products, ensure that you know what other competitors are offering. Constant improvements assure you that you are not losing clients, especially if you are selling a product or service.


And bloggers: Ensure that your content is of high quality. You can check out what your competitors are writing when it comes to particular keywords.


Fresh content will help you stay ahead of the game.


Conclusion


Ranking high on search engines does not take a day. It will take time. And if you are consistent enough, you should see results within a few months. Once a few of your pages start to rank high, use them as leverage. You can add links to lead to the other pages. 


Nevertheless, ranking high can help you sell more. Online visitors will view you as an authority, which is why you should work hard to achieve this.