As an online marketer, you already know the importance of Search Engine Optimization (SEO). SEO determines whether internet users will discover your website or not. Enterprise SEO is a type of SEO strategy designed for Fortune 1000-level businesses. Unlike regular SEO, enterprise SEO requires a large team full of dedicated SEO professionals to implement your SEO services.
Enterprise SEO introduces a range of challenges. However, it can help you to access a larger audience, which will lead to the generation of more revenue. Here are some enterprise SEO strategies that can help you stay ahead of completion.
1. Coordination
At the enterprise level, your company probably has a multi-channel marketing strategy in place. However, it is not easy to maintain different teams for each channel because it can lead to uncoordinated marketing strategies.
Enterprise SEO can help you coordinate all your marketing channels, which can be a big win for your company. A unified multi-channel marketing strategy will set you apart from your competitors. You will also eliminate any data silo between departments, thus wasting less time and saving more money. Enterprise SEO can also streamline your marketing initiatives.
For instance, your video marketing and SEO teams can join to create SEO-friendly videos for your content.
2. Leverage on Outreach
An enterprise is a company well known to the public, bloggers, and influencers. However, most enterprise-level businesses fail to leverage this outreach. They assume that their brand size can give them enough coverage. Investing in enterprise SEO can help you grab valuable market share and improve your customers’ perception.
Enterprise SEO will help you grow your backlink profile, which can earn your business more traffic. Using enterprise SEO to leverage outreach will also help you stay at the forefront of consumers’ minds. A mention of a new product will remind and introduce new readers to your unique value.
3. Striking Distance Keywords
While it is vital to rank at the top of SERPs, you can also improve the rankings of any content appearing on page two of search results.
SEO professionals refer to this approach as striking distance keywords, which is a compulsory enterprise SEO strategy. Since most internet users stick to page one of search results, the click-through rates decrease after the first page. Optimizing content that ranks on page two can drastically increase your traffic, improving your leads, sales, and revenue.
4. Progressive Web App
A progressive web application is a desktop and mobile shortcut that operates as a mobile app. Besides being user-friendly, progressive apps are fast and smooth. Creating a progressive web app enables your customers to connect to your business.
Users can receive updates about offers, notifications on new posts, and revisit your website quickly. A progressive web app can expand your enterprise SEO strategy and build customer loyalty.
Like regular SEO strategies, enterprise SEO takes time. However, the reward is worth the wait and effort since it focuses on achieving specific goals.
