For the moment we must know how are Manual Extensions Different from Automatic Extensions. We must know about Manual Extensions and Automatic Extensions. First, we will talk about Manual Extensions, and after that our point of discussion will be on Automatic Extensions. Manual and automatic extensions are Ad Extensions.
Ad Extensions are the extra or more explained information about your digital marketing business. It includes the address, location, phone number, ratings of your business, etc. It is not the case that ad extensions must always show your information. Therefore, it is an important thing to keep the information in the important text ad. And the rest of the information’s in the ad extension.
How Manual Extensions are Different
As we talk about How are Manual Extensions Different from Automatic Extensions? So manual extensions are those ad extensions that can be configured by you where it is needed. These are the extensions that are used by advertisers according to their business requirements.
Manual Extensions Types:
- App Extension
- Call extension
- Callout extensions
- Location Extensions
- Review Extensions
- Sitelink Extensions
- Structured Snippets
Automatic Extensions are those extensions in which Google added the information on its own. It is just because that specific extension is supposed to improve the performance of the ad.
The types of the Automatic ad extension are following:
- Consumer Rating Extensions
- Dynamic Sitelinks Extensions
- Dynamic Structured Snippets
- Previous visit Extensions
- Seller Rating Extensions
- Automated call Extensions
- Automated Location Extensions
How Automatic Extensions are Different
The very important thing to be discussed is how are Manual Extensions Different from Automatic Extensions. We know about the definitions of Manual and Automatic ad extensions. So, it would be easy for us to differentiate between these two ad Extensions.
Manual Extensions are different from Automatic Extensions in the ways discussed below:
- Manual Extensions require the business details to be filled in manually. Whereas automatic extensions fill the business details on their own according to the requirements.
- Manual Ad Extensions do not require a setup. While the Automatic Ad Extensions require a setup.
- Manual Ad extensions are usually more costly than Automatic ad Extensions.
- Manual Ad Extensions require filling in the additional information about the business. But automatic Ad Extensions do not require doing so.
Learn which Ad Extension can serve automatically
Now the main question arrives in every mind which ad extension can serve automatically? The answer to this question lies directly under the definitions of both Manual and Automatic Ad Extensions. As the name suggests that Automatic Ad Extensions is the ad extension that can serve automatically according to the requirements.
Main Benefits Of Using Ad Extensions?
The main benefits of using ad Extensions are the following:
- Ad Rank Improvement:
Ads Extensions have a severe effect on the ranking of the ads. Certain things are considered while ranking the ads i.e. Max CPC, Ad rank, and quality score. In addition to all these results of ads, extensions are also considered.
- Click Count Increment:
How are Manual Extensions Different from Automatic Extensions? the Ad Extensions enhance the size of your ad on the result page. That helps your ad to be more visible on the result page. This makes the ad more attractive and attracts the users to click on it.
- Higher Chances of Conversions:
Using the ad extensions, not only increases the click count, but also the click quality. The extension with the ads provides information about a certain thing. This will help the user to open the ad and do make a purchase out of it.
- Click-through Rate Enhancement:
It is an important thing for online ads. The more the click-through rates the more the chances of conversions. Ads with extensions are likely to have a higher click-through rate than ads without extensions.
- Quality Score Boost:
When the click counts increase and the click-through rate is enhanced then there are more chances for conversions. This would lead to the rank-up by boosting the quality score of keywords.
Another question arises here how does an extension work on a display ad? The answer to this question lies below in the following points:
- It adds additional information about the advertiser, like phone number, location, address, etc.
- It extends the ad to provide more information about it.
- Pick and save the ad.
Another important question that comes to mind is what does a call extension let users do those call-only ads do not? So, we must know call extension and call-only ads.
A call extension is an ad extension that will show the phone number of the advertiser alongside the ad. it will help the user to call directly to the concerned person within no time.
Call-only ads are the ads used only by mobile phone users to directly call the concerned person of the ads.
The answer to the question is what does a call extension let users do that call-only ads do not? That is call-only ads are only shown to Mobile Users, not the person using the PC. While call extensions can be provided to every user that searched for a specific ad with that extension.