What is a URL Slug & How to Use Successfully

It can be challenging to keep track of all the numerous terminologies used for digital marketing analytics, SEO optimization, web design, and content generation, let alone optimize them all. Unfortunately, the URL structure and slugs of your website sometimes suffer as a result. 

  • What exactly is a URL slug? 
  • How can I make my URLs SEO-friendly? 
  • Why does anything matter at all? 

You will learn everything you need to know about URL slugs in this post, including what they are, how to utilize them in your SEO strategy, and how to improve your slugs moving forward.

What is a URL Slug

What is a URL Slug?

What is a URL slug and why is it important for the website of my company? It is a question that many marketers who are new to the digital world or web design ask. 

A URL slug is the portion of the URL that comes after the backslash (“/”) and designates the particular page or post. Your website’s slugs should all be distinctive since they educate both viewers and search engines about the content of a page or post. 

All of your other pages will have a slug that is generated as you create a page or post, but your homepage URL or website domain name won’t have one. The automated slug, though, probably won’t be as effective as the one you come up with on your own employing best practices and keyword techniques. 

So it’s crucial to understand the importance of slugs and how to make the most of them.

Why is a URL Slug Important for SEO Ranking?

Your URLs have an effect on your SEO approach, which may come as a surprise to you. However, if we give it some thought, it does make sense. 

When copying a link, have you ever encountered a lengthy string of random letters, numbers, and symbols? Not only does it look untrustworthy in your search bar and irritate you to look at it, but it may have discouraged you from sharing or linking to that URL. 

Imagine that same stream of rubbish being found by a search engine. To comprehend the material they encounter, search engine algorithms need content that is clear, tidy, and optimized.  An easy-to-understand URL slug makes it easier for search engines and website users to understand your content. 

Another unexplored potential source of keyword ranking power is your URL slug. While a reader might not grasp the implications of putting a keyword in your slug, a search engine will include that phrase in your ranking results. This allows you to target particular terms.

How to Create the Best URL Slugs for SEO

Now that we are aware of how crucial URL slugs are, let’s look at the ideal methods and best practices for slug development. 

Slug creation doesn’t have to be a difficult process or even a highly deliberate one. 

Because readability and SEO are closely related, keeping these suggestions in mind will help you create URL slugs that are simple.

Use Symbols

To make sure that your URL slugs are clear and concise, use hyphens between words. Spaces are not allowed in URLs, and if you try to use one, the browser will convert it to a percentage character. 

You can undoubtedly recall instances of URLs that included “%20” or a phrase similar to it in the slug. You can avoid using forbidden characters and make it easier for readers to understand each word in your URL by including a hyphen or dash between each word.

Maintain Short Slug Length

Readers will find it simple to comprehend what information is on each page thanks to concise and memorable slugs, and they will also be more likely to remember the URL. They aid with the content’s understanding by search engines. 

A URL slug should ideally be between three and five words long, according to experts. Short, direct slugs work best for readers and search engines, and search engine results pages also use this length.

Include Keywords That Are Specific

Your slug should contain your target keyword. Period. This holds true for all of your website’s pages and blog entries. Target keywords can be added to each of these web pages to improve SEO for things like your goods, services, or locations.

Match headlines to slugs

You should match your slug to your content writing title when publishing blog posts or articles. Since you want short slugs, it doesn’t have to be a perfect match. You should be alright as long as you concentrate on the keyword. 

For instance, your slug may be “everything-about-content-marketing” if the blog post’s title is “Everything You Need to Know About Content Marketing.” The slug adapts the title objectively and is concise, straightforward, and contains the term (“content marketing”).

Do not date your slugs.

Users may assume that your page is outdated if your URL slug contains a date from a previous year. The URL becomes cluttered with extraneous information, which might make your material appear not only dated but also out-of-date. Would you be interested in visiting a page with the slug “valuable-SEO-lessons-2012”?

Make all letters lowercase

The difficult nature of URLs frequently results in duplicates or display problems. Uppercase letters can also result in difficulties with duplicate content or 404-page errors, just like spaces and percentage characters do.

Update previous slugs

If you currently have pages that don’t adhere to these best practices, you may wish to alter them so that your slugs are clearer. Slugs are not intended to be updated frequently, though, so keep that in mind. In fact, if you do it too frequently, search engine results may suffer. 

Consider starting with a few pages that perform poorly and watching how your rankings change. If the danger is too high for your older pages, go to a different optimization technique moving forward. And keep in mind, after you’ve chosen a slug, try your best to keep it that way.


A URL slug, to sum up, is the portion of a website’s URL that designates a particular page or post. It’s essential for SEO service because slugs that are clear and succinct enhance user experience and aid search engines in comprehending content. utilize hyphens, keep them brief (3-5 words), contain pertinent keywords, match them to content titles, stay away from dates, and utilize lowercase letters to make effective slugs.

Old slugs can be updated to improve SEO, but it should be done carefully to prevent harming search engine rankings. An effective digital marketing plan requires a thorough understanding of and attention to URL slugs.

Share the Post:

Related Posts