What is SEO? Basics of Search Engine Optimization

Search Engine Optimization, commonly known as SEO is the method of increasing traffic on your website. It is in both a qualitative and quantitative manner. In this article, we will talk all about SEO, why SEO takes so long, factors contributing to this phenomenon, and more. 

Parts of Search Engine Optimization:

To understand what is SEO, we can break it into parts. As we can see in the definition, if we look at the meaning of SEO we will find three main parts which are:

  • Traffic quality 
  • Traffic quantity 
  • Results achieved organically

Traffic Quality:

The quality of traffic is very important to increase your sales. If you gain thousands of new visitors to your website that is good. But you are selling clothes and the traffic is of those who are looking for electronic products. You do not gain any benefit from this traffic. You need to attract the right visitors to your website who are interested in the product you are selling. 

Quantity of Traffic:

More traffic is required but you also need to focus that they are the right people ie your potential customers. And not just random people having no interest in your product or service. 

Results Achieved Organically:

When you increase traffic on your website without paying for it, it is called organic traffic. Your organic traffic is your most important asset which comes from SERPs. Ads can be a good source of SERPs. 

How does Search Engine Optimisation (SEO) work:

We are all using search engines in our daily lives. When you visit a website or ask a question use these search engines to get your answer. And these search engines give you a list of options of websites where you can get your answers. How does it work? How do these lists form? 

The search engines you are using have a crawler that finds on the internet. You can get all the information it can gather about your question. The results come back in 1s and 0s. This index then goes through the algorithm that matches the gathered data with your questions.

The Optimization:

Optimization is an important part of this process. It is the part that ensures that the content will rank on the search engine. Of course, the optimization takes time and you have to do a lot of hard work on it. 

There are many things involved in the optimization of content from making the right tags to pointing the internal links. And from writing good descriptions to using the written vocabulary everything counts in writing an SEO-friendly article.

Why is Search Engine Optimization Important:

In today’s world, SEO is a very fundamental part of online marketing. It is a necessary step to get your website recognized and draw quality traffic to your site. People use online search engines to find their required information about different services and products. These billions of searches are the main source of digital traffic and it is what makes digital marketing successful. 

When you have got your site ranked on search engines you will get greater visibility. It is going to largely impact the number of customers, readers, or buyers you gain each year. SEO email marketing is another way to market your business. 

The Evolution in SEO:

As time goes by the results of your searches are evolving as well. This helps you get better and more direct results. The evolution has sped up in the past few years. This helps the engines to keep the readers on the result page rather than them surfing other sites.


Search engine optimization or SEO is the core of successful digital marketing. This helps you to provide your user with the content they want and are interested in. Once you know how to utilize SEO campaign management you can then use both organic and paid campaigns. It could be on your website, social media platforms, and other places you are using for marketing. 

With the help of SEO, you can increase the amount of traffic on your website and also the quality of the traffic. It is a very important factor in gaining potential customers. There are different types of SEO what is local SEO? It is for a local geographical area.

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