Have you ever made something extraordinary on your computer and wanted to share it? It could be a fantastic game, ebook, or a helpful online course. These are digital products; selling them can be fun if you know the right tricks. This blog will show you how to market digital products and get more people excited to buy them.
According to Oberlo, more than 2.71 billion people worldwide shop online. That’s like having the whole world as your potential customers. But with so many digital products out there, it can take a lot of work to stand out. That’s why we’re here to help you shine.
Regularly telling people about digital things, like ads or social media posting, often only sometimes works well. It’s like trying to shout in a big, noisy crowd.
But don’t worry!
We have some fun and different ideas to help your digital products stand out and get the attention it deserves.
The “Forget the Funnel” Mindset
Imagine a funnel like a giant slide at a playground. Traditional marketing says you should pour all your customers down that slide, one by one, until they buy your product. But what if we told you there’s a better way?
Instead of a slide, think of your digital marketing as a big circle where everyone can play together. This circle is your community. Your community is like having friends who love your digital product and tell others how great it is. They’re not just customers; they’re your biggest fans.
The circle is a more inclusive approach compared to the traditional funnel. In a funnel, the focus is on pushing customers towards a single goal—making a purchase. This can feel impersonal.
The circle, however, represents an ongoing relationship. It’s about building a community around your brand, where customers feel connected and valued, leading to long-term relationships and sustainable growth.
Unconventional Marketing Tactics
When we talk about how to market digital products? Creative thinking often leads to the best campaigns. Unconventional marketing tactics are innovative. They go beyond tradition to promote a product or service. These tactics are meant to grab attention. They engage audiences and drive sales in creative ways.
Interactive Content & Gamification:
Interactive content and gamification are fun. They engage your audience with your digital product. You can make quizzes, challenges, or games about your product. This can make the experience fun and exciting for your customers.
For example, you could create a quiz if you’re selling a language-learning app. The quiz would test people’s language skills. It would make learning feel like a game.
Partner with Micro-Influencers:
Instead of working with big stars, try teaming up with smaller social media influencers. They might not have millions of followers, but their fans pay attention to what they say. You can reach the right people for your product by working with these smaller influencers. You can also make more people aware of it.
Imagine a small company that makes skin products that want to tell more people about their stuff. They could ask a person who talks about skin stuff online to help. Even if that person isn’t famous, those who follow them care about skin care. So, when they talk about the company’s products, their followers are likelier to try them out.
Host Virtual Events & Workshops:
Hosting events or workshops online can help you display your digital product. They also let you connect with your audience. These events allow you to prove how your product works and how it can help people. For instance, you could host a virtual workout with a fitness app. Then, people can try it and see how it can help them get fit.
Also, online events can help build a community around your product. People can chat with each other, share their experiences, and ask questions. This can make them feel more connected to your brand. This community building can make customers more loyal. It can also make them more likely to tell others about your product.
User-Generated Content Contests:
When you ask your customers to make and share content about your product, it can help more people learn about it. Content marketing can also bring together people who like your product. This group feeling can make people more attached to your brand and more likely to buy from you.
For example, if you sell design software, you could ask your customers to share the designs they make with it. They could share on social media. This shows off what your software can do and encourages other users to be creative.
Surprise & Delight with Bonus Content:
When you give your customers a little extra for free. For example, an extra chapter in a book or a fun activity sheet. It can make them feel very happy. They might like your product even more because of this special treat. For instance, if you sell a book and give readers a free extra chapter. They’ll feel like they’re getting more than they expected. This can make them want to buy from you again.
Also, happy customers might tell their friends and family about your product. They’re so glad because they think it’s a great value. This is helpful because people trust recommendations from people they know. By giving something extra for free, you’ll make your customers happy. You might also get new customers through their recommendations.
Case Studies & Examples On How to Market Digital Products
Let’s look at some real-life examples of digital products that used these creative marketing tactics:
- Headspace: This meditation app partnered with influencers in the wellness space to promote their app. They also created interactive content like guided meditations and mindfulness challenges to engage their audience.
- Duolingo: This language learning app hosts virtual events like language challenges and cultural workshops to keep its users engaged and motivated to learn.
- Canva: This design software often runs user-generated content contests where users can showcase the designs they create using the software. This not only promotes the software but also inspires other users.
Conclusion
Marketing your digital product doesn’t have to be boring. Thinking outside the box and using creative tactics can make your product stand out and attract more customers. So why try one of these ideas for your next marketing strategy? We’re sure you’ll be amazed at the results!
Still trying to figure out how to market your digital product? Don’t worry. Eyes on Solution can handle your marketing needs. They have the best team of digital marketing experts.
