Advanced Tactics for ECommerce Link Building  | Blog

Advanced Tactics for ECommerce Link Building 


21 July 2020

E-commerce link building is much like a mixture of art and science. The art lies in getting worthy links, whereas the science is hidden in the number of connections being used. If any of these lacks, getting useful links becomes even harder. 


As a beginner who just has set up a small business, you will find no luxury site ready to work with you. Therefore, it becomes essential to hire an SEO expert to help you skyrocket your website in google's top search results. 

The effective ECommerce link building techniques used by these experts will help you in Search engine optimization as 50% of your website's success is based on internal and external links. They also help the E-you to fully control the link building and provide you with a good marketing strategy as well.

The following are some ecommerce link building strategies for your business' site. These tactics are not only easy to employ but are very influential as well. 

  1. Go for blogger outreach 

In blogger outreach, you contact a company consisting of influencers and bloggers to help you create content and backlink it with your products page or to other resources present on the very same domain. You will find a number of bloggers willing to produce content for you and link back the data to your products to increase its value. This makes it closely related to your content marketing. 

Each link in the background in your blogs is worthy, and any you want the researched information present on your site can become a source of value for your business.

  1. Create a feature to share your products

This is one of the most effective techniques used to advertise and separate your products on the internet. In recent times, Getty images embed was open by 50 million users to share the images on blogs and various social media websites. Now you can imagine how the shareable images can increase the traffic to your website and get a clear fast for scaling the idea of bringing more and more people back to your products. 

So other than struggling to get organic backlinks from authority sites for your blog, you can directly link to a page that sits at the heart of your venture. All you need is to make sure that the images you are using are tracking and relevant. 

  1. Take help from the resource pages from your niche

No matter in which industry you are for what kind of site you are building, you can always get a huge success if you find the resource pages of your relevant niche. These resource pages can be found in Google by entering the search queries with the keywords that describe your business, go through 15 to 20 pages and reach the websites through broken link building or ask them for the product exchange to get a link. 

This helps you get recognized even on your competitor websites. You might be surprised to know that a lot of sites still use the resource pages for links of their related industries as a gold mine opportunity for their business. 

The smaller the target you keep, the closer you will be to your matches, and there will be more chances of success as well. Always remember to reach informational and educational pages rather than the ones where products are being advertised. It is because people love to read informational blogs rather than the product descriptions, and there is a higher conversion rate in case you choose the informational blogs.

  1. Use product reviews technique

Most of the product reviews you see on the internet are honest and designed to help potential customers and improve your Google rankings. There are a number of ways two built reviewer links such as by finding and contacting the real bloggers to review your products and come with the best plan to attract the customers through their content about your product. 

Many forums and blogs are available on how to write about your products and help you to build real relationships between customers and your brand. When hiring someone for this purpose, always choose who operates in your niche or specifically close to it. Also, the blogger must have experience in writing about the products and connecting them with the audience.