The blogger outreach phenomenon gives the impression that almost anyone can carve out a “journalistic” niche for themselves. All you have to do is decide that you are an expert at something and write educated, informed, and interesting articles that offer something of value to your target audience. Over some time (and with some luck) you will have a circle of readers who will see you as a source of information on a particular topic. But blogging offers another option as well.
With the reach of bloggers, companies can leverage the popularity of certain blogs to gain access to their businesses. Blogger outreach is one of the most sought-after methods nowadays. This allows businesses to reach a target group of readers who are interested in what they have to say. These bloggers, also known as influencers, have a strong impact on your business visibility, traffic, and ultimately your success. If you need help working with bloggers, companies like Globex Outreach can help you.
How does a blogger outreach work?
Let’s say you opened a new restaurant. You will need to attract customers to chairs if you are going to be successful, right? Who can raise a business for your restaurant more than a food blogger in your area? Presumably, they already have regular readers, and their readers are almost certainly interested in reading information about restaurants and restaurants in your area.
If only there was a way to get them to mention your restaurant on their blog! This is where blogging starts. Through working with bloggers, you can connect with influential bloggers, and through these influencers, you can connect with people in your niche. Sounds pretty perfect, right?
There is a reason many website owners turn to bloggers to help them get the word out about their business: blogging works. Here are some important tips on how to make it work for you.
Create multiple brand ambassadors
It’s important to create a new audience for your blog, but don’t forget about the existing audience that you have. Use them to gain blogger influence too! Your existing followers (especially your best interactors) are likely to sing your praises, so take advantage of that. Let them do some of your marketing for you by posting great content that they want to share with their audience. If they follow you, they probably have similar interests, which means that their followers are likely to be interested in you as well.
This kind of exchange won’t give you the power of true blogger outreach (we’ll come back to that in a second), but building brand ambassador connections will also help spread the word. You can even offer them brand sponsorship if you like. To stimulate your subscribers.
Find out who drives and shakers
For blogger outreach to be done effectively, you first need to determine which of the most influential partners will be for your brand. One of the easiest ways to do this is to do a Google search for blogs in your niche. Blogs that appear on the first page of SERPs will become the sites with the highest authoritative domain numbers. Look for influencers with at least a few thousand followers – the more subscribers, the better.
Create a List
To speed up the process of finding information about a blogger, you can use special tools. You can try one of the email search tools that will help you immediately expand your list of email addresses with their names and other details. These tools work well on any website, even a professional social network.
Once you’ve identified the bloggers you think can help you, make a list. A spreadsheet is a great way to keep track of your contacts. Include their blog/website address, Twitter, Facebook, domain credentials, and any other pertinent details that will help you remember who they are.
Take your Approach
Armed with your list, it’s time to make your approach. Think of this process as presenting your idea to the client. Write a “letter” that will make your contact want to work with you. Potential influencers will ask themselves three questions when they receive your letter:
Who are you and what do you want from me? What will this require of me? What will I get from this?
Make sure you can answer all of these questions for them in your field, but keep your step concise and accurate. Busy bloggers don’t have time to read a long newspaper from someone they don’t know. Don’t be too “traveling salesman” or you will immediately disconnect your audience.
Create compelling content
Influential people don’t run the risk of losing their followers by promoting bad content that doesn’t fit their overall message. Choose influencers/bloggers whose message, audience, and overall personality match yours.