Should we stop performing routine multi-step keyword research now that a new AI-powered tool can complete this task in a matter of seconds? I’ll soon discuss my personal experience with conducting keyword research with ChatGPT. You’ll learn how to generate prompts and validate the findings as I walk you through the entire process. Additionally, as an SEO expert, I’ll let you know if I keep utilizing ChatGPT for keyword research.
Digital marketing and SEO experts of online websites are both perplexed by the following query:
Are we about to say goodbye to conventional keyword research?
My response to that is…
YES: As what formerly required extensive research and delving into each Client’s specialization only takes a few seconds. Of course, I’m referring to keyword research. ChatGPT generates a ton of keyword ideas with only a few brief exchanges, faster than you can say “search engine optimization.”
NO: Because no empirical evidence supports the claims. Simply said, you can’t rely just on ChatGPT. As you are aware, both client behavior and SEO are always changing. To make the best decisions for our business and SEO, we must have access to the most recent information.
When Using ChatGPT for Keyword Research Makes Sense
There are, in my opinion, two basic situations in which you might consider keyword research with ChatGPT.
First SCENARIO
When you have a rough notion for your topic—say, mountain bikers—but are unsure about how to start. In this case, ChatGPT may offer you some off-road cycling-related blog topic suggestions to help you fully relate your material to your target audience.
Second SCENARIO
When you have exhausted all of the keywords you intended to utilize in your website content, ChatGPT can assist you come up with fresh concepts for blog post subjects. By doing so, you can create additional pieces that appeal to your target market without writing the same thing twice or running the danger of having duplicate content.
In conclusion, ChatGPT may support your SEO efforts, especially when it comes to content development. The key is to use it correctly and judiciously. So let’s briefly discuss one of the greatest drawbacks of ChatGPT before I show you how to make your own prompts and provide you with pre-made ones.
Limitations of Keyword Research With ChatGPT
Although ChatGPT is unquestionably a fantastic tool, it does have several glaring shortcomings that are frequently revealed when performing keyword research with ChatGPT.
Remember that this tool doesn’t use real-time data to work. The static database that forms the basis of ChatGPT’s knowledge has a knowledge cutoff date of November 2021.
Additionally, I highly doubt you would refer to ChatGPT as an SEO tool. It obviously misses several essential components seen in top SEO optimization tools and apps, like Search Volume and Keyword Difficulty. The best course of action, in my opinion, is to constantly double-check ChatGPT’s conclusions using SEMrush, Ahrefs, or Google Search Console (the latter of which provides the most precise analytical data).
Use ChatGPT as a tool or as a sort of helping hand when conducting keyword research. Ask it to assist you in creating intriguing article titles using the exact keywords you found. Make it so that it drafts a quick blog entry for you. However, you should always double-check the keywords the chatbot with artificial intelligence gives you using an SEO tool of your choosing.
Writing a lengthy, 10-page essay and then optimizing it for a term that doesn’t provide organic traffic to your website would be unfortunate, wouldn’t it?
Of course, I’ll go over everything in a moment. But first, let’s talk about another topic that could help you save both time and money.
When Does an SEO Specialist Use ChatGPT for Keyword Research?
In fact, why would you even attempt keyword research with ChatGPT when you already have access to the best keyword research tools? Isn’t the process of first creating the list of words in ChatGPT and then checking each one independently in an SEO tool not even more time-consuming?
Well, I must admit that, at least for me, there are times when ChatGPT proves to be a true godsend.
It can be particularly challenging to come up with keywords when working with brands in the “niche industry” category to optimize their websites. I need to first develop a foothold in order to gather some analytical data that will allow me to create a successful SEO strategy. And this is the precise situation in which ChatGPT is useful.
The artificial intelligence chatbot’s list of keywords may aid you in finding some truly excellent keyword suggestions, just as it aids me. ChatGPT for marketing will probably tell you where to start and what terms are worth circling around, albeit each suggestion needs to be validated.
Here’s how I’ll phrase it: In my experience, using ChatGPT for keyword research works out to be fantastic when you have to work on a subject that you have little to no prior experience or knowledge in.
Conclusion
While ChatGPT speeds up the process of coming up with keyword ideas, sound SEO still requires the use of conventional techniques. Although ChatGPT lacks real-time data and important SEO indicators, it can help with niche research and idea formulation. Use it as a supplement rather than a replacement to get the most out of it. To achieve the most successful content strategy and keyword research with ChatGPT, always double-check suggestions using reputable SEO tools like SEMrush or Ahrefs, taking into account the ever-evolving nature of search engines and user behavior. Keyword Research With ChatGPT: Discover its power and limitations in keyword research. Stay ahead in the game.
