For digital marketing success, leads are considered a very valuable source for the growth of a business. As you increase your leads, the sooner your business may grow. This article addresses 15 proven strategies to improve your website’s lead-generating capabilities, thus helping you transform your online presence and fulfill your business goals.
Why Do Leads Matter?
Lead generation, therefore, is the process of attracting and converting a stranger or prospect into someone who has expressed interest in the product or services of your company. It is not the act of capturing contact information but is a nurturing process that will increase your leads.
Effective lead-generation strategies can create a robust business sales pipeline, generate revenue, and create customer loyalty. The main emphasis should be on converting your website to a lead generation hub because first contact often happens on the website with potential customers.
15 Proven Strategies to Increase Your Leads
1. Correct Setup of Conversion Tracking
This can be initialized by installing conversion tracking, leading to the implementation of other tools, like Google Analytics, which would allow you to understand how traffic sources generate the highest levels of leads and therefore where to appropriately allocate your digital marketing success.
Unless you track everything, you’re bound to waste all your resources put in ineffectual strategies. It would be best to remember the recording of submissions, clicks to call, and links in emails.
2. Call-to-Action in the Header
Ensure your call-to-action is highly visible in the header of your advertisement to increase your leads. Your header is prime real estate for your main call to action (CTA). Ensure that your CTA is on top of the fold and clickable from every page. You can consider making it sticky, so it follows the users as they scroll down the page.
3. Above-the-Fold Call to Action Forms
Put your lead capture form above the fold on every page. This way, visitors will see your form without having to scroll, and you will make it easy for them to act right away.
For example, a single stellar form requesting simple information might make all the difference in conversion rates and is sure to reduce friction for users who are ready to engage.
4. Display Accolades and Awards
Establish trust by crediting credibility to win the confidence of potential leads. Display relevant accreditations, awards, or partnerships on the website, especially above the fold.
It will be easier for the visitors to connect with a business that has already proven its credibility; so do not forget to feature your achievements and affiliations as well to increase your leads.
5. Positioning Benefit Statement
It should be clear as you position benefits, so use phrases that show more action.
This means that your website should tell visitors what you do and why they should choose you. A benefit statement above the fold can quickly create an impact on any visitor as to your unique value proposition.
Simplify the language used in describing your services, which should resonate with the needs of the target audience. This will automatically increase your leads.
6. High-Quality Featured Images
Design of the website will also influence the impression that people receive once they visit your business. High-quality images in your headers and feature sections lend professionalism, credibility, and trustability.
All images used here should complement your business brand and serve well to overcome the objections that visitors would have of your business.
7. Add Reviews and Credibility Statements
Display customer reviews and ratings across different locations of your site. Such social proof can make potential leads feel that they’re making the right decision to interact with your business. Show average ratings from Trustpilot, for instance, to show that the perception of credibility increases. This is also a great strategy to increase your leads.
8. Repeat Calls-to-Action Across the Page
Not everyone who comes will convert on the first pass. So, making multiple calls to action throughout the page is very important for impulsive visitors and those who want to spend a little time deciding.
Make sure to create CTAs at key points after sections of content to nudge the user to respond when they are ready.
9. Use Testimonials
Testimonials build tremendous trust. Putting them on your website will make it evident to your would-be leads that other people have successfully used your services.
Video testimonials can be even more powerful because they bring a human touch and authenticity to your claims.
10. Optimize sub-pages for lead generation
Treat many visitors as landing onto a subpage, not to your homepage. Optimize those pages toward generating leads, with appropriate calls to action, credibility statements, and other relevant content. This means that each page is a potential entry point for new leads and must give them a total experience.
11. Perform Split Testing
Use Google Optimize or other similar tools to A/B test your website. Do not attempt to test your website version with a particular button color but consider trying to test it with major variations such as changes in layout or even different headlines. This will give you super insight to help you achieve high-converting items and will increase your leads considerably.
12. Activate Live Call Options
If your business relies considerably on leads generated through phones, you may need to integrate a live call widget such as Livecall.io. This lets the visitors request a callback, which allows the potential lead to easily get in touch with you. These tools will enhance the user experience and conversion rate by making reaching out so much easier.
13. Define Your Unique Selling Proposition
Make sure your copy on your website clearly communicates your USP. Your customers often think about pain and that ultimately enables you to come up with a more effective messaging solution for their pain points. A great copy directly speaking the mind of your audience can significantly give you an opportunity to convert on your website.
14. Alternative Calls to Action
Understand that not all visitor is ready to make a conversion at one go. Provide softer calls-to-action such as in this example where someone will signup for the newsletter or download a guide, in which you can interact with leads early on in their journey.
These lead magnets can help to nourish the relationship and keep your brand at the top of their mind and increase your leads.
15. Build an Automated Follow-Up Sequence
Once leads are captured, follow-up processes are automated to keep them engaged. An indoctrination sequence can teach new subscribers more about your business and its offerings, which will gradually lead them toward the conversion. This keeps leads engaged with your brand so that when they are ready for converting, chances are increased.
How to Increase Leads From Local SEO?
To increase leads from local seo, first, optimize your website for search locally. Ensure that NAP (Business name, address, and phone number) is consistent on your website as well as on other online platforms.
Use the name of your city or local neighborhood in your content to help the search engines know where you are and whom you serve. A Google My Business profile is created to be kept updated with reliable information, photos, and client reviews.
Another way is social interactions with your local community online. You can join local groups on social media and start participating in discussions that are somehow related to your business. This creates relationships and drives traffic to your website.
Encourage satisfied customers to leave reviews because positive reviews enhance your local search visibility. By using some or all of these strategies, you will attract more local customers and gain more leads over time.
Conclusion
These 15 tactics can help you increase your leads generation capabilities for your website. By focusing on conversion optimization and relationship nurturing, you can transform your website into a business growth powerhouse. Begin with those few tips that resonate most with your current strategy and then seamlessly step into the rest to maximize your website’s potential.
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