Starting a website is one way of marketing yourself, your product, and your services. It is actually the easiest way to show your prospects who you are and what you can do for them.
That is if they like what you are offering them.
Because the ultimate goal is to get profits from your investment, you need to find ways that will guarantee you a good position on the search results page. One way to do that is through link building.
If you want to know how link building can help increase conversions rate, you have come to the right place. Here is what you should know about this strategy.
Link building for starters
Not everyone, I believe, understands what link building is all about. That is why we are here today.
Before link building became a thing, bloggers had an easy time doing SEO. As long as you had the keywords and you stuffed them, then it was easy to rank on the SERP.
However, things have changed.
Now, you have to work smart, do some research, and create a suitable strategy that will ensure that people click on your website eventually.
Therefore, we can say that link building has to do with creating links that will lead to your website. The link could lead to your content, or you could buy links from other sites that will lead visitors to your website.
Where to get these links from
As mentioned earlier, these links take you either away from or to your site. It all depends.
Getting the links is a process that involves linking up with other bloggers. Look for one that sells related products, not your competitors. Alternatively, you can link with authority sites.
These authority sites have a high number of visitors per month.
Because of the increasing demands of link building, you do not have to link up with bloggers directly. Sometimes, they can refuse to reply to your emails when you contact them. You can contact an agency with a Google SEO certification.
They act as a link to these high authority sites, which makes your work easy. The process will also consume less time.
How link building relates to sales
Obviously, when you start any site, your number one role is to connect with the audience and make sales. Now, if you have a new website, the challenge you will face is making people trust you.
Another challenge is that you will not rank well on the search engine during the initial months.
Therefore, this leads to low click rates, which also leads to fewer sales.
Link building, among many other strategies, will help to solve this problem in an instance.
Once you get the right links from the authoritative websites, it will increase the click rate. The long-term effect is that your product page or content will rank high on the search engine page, and hence, increased sales if your product is beneficial.
What can link building strategies help in this?
1. Using social media
Everybody uses social media nowadays. For businesses, social media gives them a platform
to connect with their clients and audiences altogether.
Because social media is free, you can use it to link to your website. First, ensure that you have a strong social media presence. Secondly, place links that will lead to the landing page or the product you desire to sell.
You can also use different social media tools. They are useful in giving you direction, which prevents you from making mistakes, and saves you time.
Note that, when you sell the right products, customers will rate you. When they mention you, you increase your ranking chances.
2. Look for a guest posting site
Other than posting content on your blog or website, you can look for guest posting opportunities. It is the most common link building method. However, the trick here is looking for authoritative sites.
Authoritative sites are platforms that rank high. If you can find them, then you increase your chances of making sales.
When it comes to adding links, ensure that you use the right keywords. Google typically crawls through these content and will rank you for the keyword.
Another tip when looking for a guest posting site is to make sure that you write original and helpful content. Rewriting or even using duplicate content could lead to severe penalties from search engine companies.
3. Internal linking is an advantage
As you look for guest posting opportunities, another thing you should look forward to is ensuring that each visitor spends more time on the website. The best way to do this is by using internal links.
Place these links strategically within your content so that they can lead you to other parts of your website. Once you have the right keywords, you will keep them going through your content for some time. In other words, it will reduce the bounce rate.
4. Improve your product
Now, you are making all these investments because you want to make sales. How then will you make sales if you have a pathetic product?
Ensure that your product is what your visitors are looking for. Remember, when they click on your website from wherever, they are looking for a solution. Let your product be your solution.
If you do that, it will lead them back to your website, and in turn, they will bring more of their friends to buy that product.
On the other hand, if your content is your product, then it needs to be top-notch. Optimize it for SEO, and you will start seeing results when you combine all the other strategies we have highlighted.
Link building is a strategy that needs time for you to see some fruits. Many online business owners understand this, and that is why they invest adequate time and money into it. Success in this area can lead to more sales in your product. You can also use it to rank
products that do not sell well.
Besides that, make sure that you hire the right link-building expert for the job. Such professionals have enough knowledge, connections, and tools needed to achieve your business goals.